Denmark Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028
Summary
“Denmark Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Danish market.
The number of live births in Denmark declined by 5.2% during 2016–22, reaching 58,400 in 2022. This resulted in a baby population of 182,800 in 2022. The GDP of Denmark grew by 2.7% in 2022, owing to the recovering economic conditions, while consumer price inflation stood at 8.2%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 7.1% during 2016–22. In volume terms, sales grew in 2022 registering a CAGR of 4.9% during 2016–22. Baby wet meals and other remained the largest category in value terms with over 60% of the baby food sector, followed by baby milks. Hero and HiPP were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 80% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Denmark. However, the market for baby food in the country is expected to grow in value terms during 2022–28, registering a CAGR of 5.7%.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Scope
Value sales of baby milks grew from DKK107 million ($15.9 million) in 2016 to DKK140.1 million ($19.8 million) in 2022, registering a CAGR of 4.6% during this period.
Baby cereals & dry meals volumes decreased from 0.46 million kg in 2016 to 0.45 million kg in 2022, dropping at a negative CAGR of 0.4%.
Value sales of the baby wet meals & other category rose from DKK174.7 million ($25.9 million) in 2016 to DKK307.5 million ($43.4 million) in 2022, at a CAGR of 9.9%.
Reasons to Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
Executive Summary
Market Environment
Value and Volume Growth Analysis by Region
Growth Analysis of Denmark Compared with Other Leading Countries in Western Europe
PCC and PCE of Denmark Compared with Global and Western European Markets
Background
Births – Live Birth Rates
Table Birth & population trends, 2008–28
Births – Birth Rates by Region
Table Live births by region, 2014–22
The Consumer: Survey Insights
The Consumer
Sociodemographic Trends
Table Live births by age of mother, 2011–22
Table Average age of giving birth, 2011–22
Table Births outside marriage, 2010–20
Working Women
Table Women in employment, by age group, 2011–22
Working Women – Legislation
Breastfeeding Trends – Promotion
Breastfeeding Trends —Prevalence
Table Proportion of children exclusively breastfed in Denmark, 2012–18
Table Proportion of children exclusively breastfed, 2012–21
Table Breastfeeding and introduction of complementary food in Danish infants, 2015
Regulations
Overview
Denmark Baby Food Sector Snapshot
Market Size Analysis
Manufacturer Shares
Table Baby food: manufacturer shares, value & volume %, 2016–22
Table Baby food: manufacturer shares by category, %, 2022