Denmark Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Denmark Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028


Summary

“Denmark Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Danish market.

The number of live births in Denmark declined by 5.2% during 2016–22, reaching 58,400 in 2022. This resulted in a baby population of 182,800 in 2022. The GDP of Denmark grew by 2.7% in 2022, owing to the recovering economic conditions, while consumer price inflation stood at 8.2%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 7.1% during 2016–22. In volume terms, sales grew in 2022 registering a CAGR of 4.9% during 2016–22. Baby wet meals and other remained the largest category in value terms with over 60% of the baby food sector, followed by baby milks. Hero and HiPP were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 80% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Denmark. However, the market for baby food in the country is expected to grow in value terms during 2022–28, registering a CAGR of 5.7%.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks grew from DKK107 million ($15.9 million) in 2016 to DKK140.1 million ($19.8 million) in 2022, registering a CAGR of 4.6% during this period.
  • Baby cereals & dry meals volumes decreased from 0.46 million kg in 2016 to 0.45 million kg in 2022, dropping at a negative CAGR of 0.4%.
  • Value sales of the baby wet meals & other category rose from DKK174.7 million ($25.9 million) in 2016 to DKK307.5 million ($43.4 million) in 2022, at a CAGR of 9.9%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Denmark Compared with Other Leading Countries in Western Europe
    • PCC and PCE of Denmark Compared with Global and Western European Markets
  • Background
    • Births – Live Birth Rates
      • Table Birth & population trends, 2008–28
    • Births – Birth Rates by Region
      • Table Live births by region, 2014–22
    • The Consumer: Survey Insights
    • The Consumer
    • Sociodemographic Trends
      • Table Live births by age of mother, 2011–22
      • Table Average age of giving birth, 2011–22
      • Table Births outside marriage, 2010–20
    • Working Women
      • Table Women in employment, by age group, 2011–22
    • Working Women – Legislation
    • Breastfeeding Trends – Promotion
    • Breastfeeding Trends —Prevalence
      • Table Proportion of children exclusively breastfed in Denmark, 2012–18
      • Table Proportion of children exclusively breastfed, 2012–21
      • Table Breastfeeding and introduction of complementary food in Danish infants, 2015
    • Regulations
  • Overview
    • Denmark Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume %, 2016–22
      • Table Baby food: manufacturer shares by category, %, 2022
  • Category Analysis
    • Baby Milks
      • Market Size Analysis – Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
        • Table Baby milks: SKUs by pack type, 2022
        • Table Baby milks: SKUs by pack size, 2022
        • Table Baby milks: brand price positioning analysis, 2022
      • Baby Milks: Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume %, 2016–22
        • Table Baby milks: manufacturer & brand shares, value %, 2016–22
      • Baby Milks: Manufacturers & Brands
        • Table Baby milks: manufacturer & brand shares, volume %, 2016–22
    • Baby Cereals & Dry Meals
      • Market Size Analysis – Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
        • Table Baby cereals & dry meals: SKUs by pack type, 2022
        • Table Baby cereals & dry meals: SKUs by pack size, 2022
        • Table Baby cereals & dry meals: brand price positioning analysis, 2022
      • Baby Cereals & Dry Meals: Manufacturer Shares
        • Table Baby cereals & dry meals: manufacturer shares, value & volume %, 2016–22
        • Table Baby cereals & dry meals: manufacturer & brand shares, value %, 2016–22
        • Table Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016–22
    • Baby Wet Meals & Other
      • Market Size Analysis – Category: BabyWet Meals & Other
      • BabyWet Meals & Other: Per Capita Trends
      • BabyWet Meals & Other: Segmentation
        • Table Baby wet meals & other: SKUs by pack type, 2022
        • Table Baby wet meals & other: SKUs by pack size, 2022
        • Table Baby wet meals & other: brand price positioning analysis, 2022
      • BabyWet Meals & Other: Manufacturer Shares
        • Table Baby wet meals & other: manufacturer shares, value & volume %, 2016–22
        • Table Baby wet meals & other: manufacturer & brand shares, value %, 2016–22
        • Table Baby wet meals & other: manufacturer & brand shares, volume %, 2016–22
    • Baby Drinks
      • Baby Drinks: Segmentation
        • Table Baby drinks: brand price positioning analysis, 2022
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2014–21
      • Table Imports of baby milks & cereals by country of origin, 2019–21
      • Table Other baby food: trends in imports, 2014–21
      • Table Imports of other baby food by country of origin, 2019–21
    • Exports
      • Table Baby milks & cereals: trends in exports, 2014–21
      • Table Exports of baby milks & cereals by country of destination, 2019–21
      • Table Other baby food: trends in exports, 2014–21
      • Table Exports of other baby food by country of destination, 2019–21
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2016–22
      • Table Baby food: sales by type of food & outlet type, % value, 2022
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions – Category
    • Definitions – Terminology
  • Appendix
    • The Baby Population: A fall of 9.8% is expected during 2022–28
      • Table Baby population, number of babies ('000), 2008–28
    • Sector Value: In 2022, the market's value sales amounted to $71 million
      • Table Baby food: market value, current prices ($ million), 2016–22
    • Sector Value: In constant price terms, sales increased by 32.9% during 2016–22
      • Table Baby food: market value, constant prices, 2016–22
    • Sector Volume: Baby food consumption amounted to 4.5 million kg in 2022
      • Table Baby food: market volume, million kg, 2016–22
    • Per Capita Expenditure: Expenditure per baby aged 0–36 months stood at $388.4 in 2022
      • Table Baby food: per capita expenditure, current prices ($), 2016–22
    • Per Capita Expenditure: Spending in real terms rose by 28.5% during 2016–22
      • Table Baby food: per capita expenditure, constant prices, 2016–22
    • Per Capita Consumption: Intake per baby aged 0–3 years stood at 24.6kg in 2022
      • Table Baby food: per capita consumption, kg, 2016–22
    • Baby Milks: Follow-on milk accounted for 51.2% of value sales in 2022
      • Table Baby milks: category segmentation, value & volume, 2016–22
    • Value Forecasts: During 2022–28, the market's overall value is set to increase by 39.6%
      • Table Baby food: market value forecasts, current prices ($ million), 2022–28
    • Value Forecasts: Value sales are set to total DKK621.7 million ($87.7 million) in 2028
      • Table Baby food: market value forecasts, constant prices, 2022–28
    • Volume Forecasts: Baby food consumption will total 5.47 million kg in 2028
      • Table Baby food: market volume forecasts,million kg, 2022–28
    • Per Capita Forecasts: PCE is forecast to reach $600.9 per baby in 2028
      • Table Baby food: per capita expenditure forecasts, current prices ($), 2022–28
    • Per Capita Forecasts: PCE is anticipated to reach DKK3,768.1 ($531.7) in 2028
      • Table Baby food: per capita expenditure forecasts, constant prices, 2022–28
    • Per Capita Forecasts: Intake per baby aged 0–3 years is set to stand at 33.1kg in 2028
      • Table Baby food: per capita consumption forecasts, kg, 2022–28
    • Exchange Rates (LCU per $)
      • Table Exchange rates: LCU per $, 2016–22
      • Table Exchange rates: LCU per $, 2023–28
    • Store Checks: A total of 238 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion
      • Table SKUs allocation by product type
  • Methodology
  • About GlobalData

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