Demand for Types of Packaging Material - Trend Overview, Consumer Insight and Strategies

Demand for Types of Packaging Material - Trend Overview, Consumer Insight and Strategies

Summary

This report explores the materials which business leaders think the demand for packaging will be in 2023. The report looks at how these demands vary in key regions and explores some of the potential reasons. The report also showcases some of the ways in brands are responding to consumer demand for more ethical and more environmentally-friendly packaging.

As consumers become more and more environmentally aware, they are looking afresh at how brands package their goods and the impact that packaging has on the environment. This is leading to a shift in the worldwide demand for various packaging materials. Business leaders are saying they expect to see higher demand for cardboard over and above anything else. This is mostly lead by responses from businesses n Europe and North America. Plastic is also expected to see a rise, which also has environmental benefits over heavier materials like glass due to reduced transportation related carbon emissions.

Scope

• A third of businesses say they expect cardboard to see an increase in demand for packaging this year.
• This mainly led by European and North American brands. Plastic is also seeing an increase, as a substitute for heavier glass bottles.
• Increasingly, consumers are looking to brands to show leadership, by signing up to packaging reduction targets.
• The sustainability of the packaging is becoming an increasingly important factor when consumers decide which product to buy.

Reasons to Buy

• Find out how the anticipated packaging materials demands vary around the world.
• Learn about ways in which brands can demonstrate their sustainability credentials to their customers.
• Appreciate why plastic is still on the rise in some markets.