Delhaize, Belgium (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Delhaize, Belgium (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Delhaize (Ahold Delhaize) is an international food and groceries retailer with nearly 1,000 supermarkets, globally. It has an overall operating area of ​​over 5.1 million square feet.

Driven proactively by cost saving initiatives such as ‘Save For Our Customers’ and ensuring low prices by collaborating with suppliers, Delhaize’s local brands enable customers to buy healthy food products, despite the country’s rising inflation.

Delhaize’s strategic framework focuses on growing in terms of scale and local connections, while providing its local brands the flexibility to effectively serve customers. The company’s ‘Leading Together’ strategy is based on five key growth drivers, including omnichannel growth, technology, health and sustainability, enhanced portfolio, and scale efficiencies, and hiring the best talent.

Scope

• Delhaize’s caters to a diverse shopper base with its assortment of products
• Delhaize's strong global portfolio drives sales growth
• Delhaize’s strategic frameworks focus on expanding its reach among customers

• Gain a comprehensive knowledge on Delhaize's business and develop a competitive advantage
• Investigate current trends in the food & grocery market to identify the best opportunities to exploit
• Analysis of key players in the food & grocery market segment in the Belgium