DM, Germany (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

DM, Germany (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

DM’s shoppers mainly consist of women (65.8%) spread evenly across all age groups with 21.5% of its consumers from the age group of 16-24 and 26.6% of shoppers over 55.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• DM’s proposition as an one stop solution for family attracts consumers of all age groups
• Lockdown affected sales, but DM has been able to maintain consistent market share
• DM focuses on omnichannel to enhance shopping experience and drive growth

• Gain a comprehensive knowledge on DM's business and develop a competitive advantage
• Investigate current trends in the health & beauty market to identify the best opportunities to exploit
• Analysis of key players in the health & beauty segment in Germany
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in Germany health & beauty market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share