Using DIY Beauty Experiences to Enable Effective Co-Creation of Products With the Consumer?

Using DIY Beauty Experiences to Enable Effective Co-Creation of Products With the Consumer​

Summary

This report explores how DIY beauty experiences can help consumers become involved with creating more personalized products.

This report provides a look into how consumers are using DIY beauty solutions to navigate the post-pandemic era and the cost-of-living crisis.

Scope

1) With the current cost-of-living crisis, the interest in DIY beauty products has intensified as consumers are looking to reduce their spend.
2) Growing interest in personalization, and DIY solutions supported by improvements in technology and data collection, have translated into a plethora of new products and services.
3) Blending the physical and digital world will become increasingly relevant as consumers become reliant on virtual experiences such as online try-ons.
4) As beauty becomes more holistic, the DIY and personalized beauty proposition needs to consider factors such as internal health, lifestyle, surrounding environment and nutrition.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.