How Customers Purchase Income Protection Insurance?
Summary
According to the Association of British Insurers, the income protection market registered growth in new business premiums and contracts in 2021. High demand for these products owing to the COVID-19 pandemic and consumers’ increasing awareness of their financial vulnerabilities supported the growth.
At a time when COVID-19 is changing consumer behavior, this report explores how purchasing preferences have changed over time. It discovers what is most influential to customers when purchasing an income protection policy and reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the income protection insurance market over the next few years.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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