Customer Loyalty in Retail and Apparel - Thematic Intelligence
SummaryCustomers are the foundation of any successful business, and retailers are no exception. If individuals are devoted to a retailer or brand, they will spend money, talk positively about the business, and return to make more purchases in the future. This is the definition of customer loyalty, and the difference between the success or failure of a retailer. However, building customer loyalty in an era of fierce competition in the retail sector is challenging.
Key Highlights
- Customer loyalty is a key determinant of whether a retailer succeeds or fails
- The digital age presents challenges to retailers as it enables customers to more easily compare propositions and switch retailers
- The retail and apparel sectors can gain significant marketing clout through the recommendations of a loyal customer base, particularly in the age of social media
- GlobalData provides detailed insight into the theme of customer loyalty, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of customer loyalty and its components, the leading companies, and the timeline of developments in customer loyalty. The report also details the relevant trends across technology, marcoeconomic, regulatory, and retail trends.
- Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
- Understand the important themes in 2024 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
- Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
- An easy-to-use framework for tracking themes across all companies in all sectors.
- Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.
- Executive Summary
- Players
- Thematic Briefing
- Defining customer loyalty
- Gamification rewards
- Artificial intelligence (AI)
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Retail trends
- Industry Analysis
- Apparel
- Food and grocery
- Electricals
- Health and beauty
- Home
- Use cases
- Marks & Spencer trialled Sparks Plus loyalty scheme
- Stackline uses generative AI to automate the gathering and sharing of customer feedback
- After an effective expansion test, Kroger enhanced its loyalty program, Boost
- Nike and JD Sports introduce an integrated loyalty program
- Timeline
- Signals
- Patent trends
- Company filing trends
- Hiring trends
- Value Chain
- Manufacturing and distribution
- Supply chain
- Sustainability and ethics
- Distribution network
- Retail
- Loyalty programs
- Product range
- Customer experience
- Customer relationship management
- Returns and cancellations
- Customer engagement
- Data and personalization
- Companies
- Public companies
- Private companies
- Sector Scorecard
- Retail sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic trends
- Table 3 Regulatory trends:
- Table 4: Retail trends
- Table 5: Public companies
- Table 6: Private companies
- Table 7: Glossary
- Table 8: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the customer loyalty theme, and where do they sit in the value chain?
- Figure 2: M&S Spark Plus
- Figure 3: Kroger rolls out Boost after a successful pilot testing
- Figure 4: JD Sports & Nike’s joint loyalty program
- Figure 5: The customer loyalty story
- Figure 6: Patent filings related to customer loyalty peaked in January 2021
- Figure 7: The number of mentions of customer loyalty in filings peaked in 2021
- Figure 8: Hiring activity related to customer loyalty gradually increased since the end of 2020
- Figure 9: The customer loyalty value chain
- Figure 10: The customer loyalty value chain - Manufacturing and distribution: leaders and challengers
- Figure 11: The customer loyalty value chain - Retail: leaders and ch1allengers
- Figure 12: The customer loyalty value chain - Customer relationship management: leaders and challengers
- Figure 13: Who does what in the retail space?
- Figure 14: Thematic screen
- Figure 15: Valuation screen
- Figure 16: Risk screen
- Figure 17: Our five-step approach for generating a sector scorecard
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