Currys, United Kingdom (UK) (Electricals) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Key Highlights
- Currys’ best-in-class customer service propostion boosts brand appeal among middle-aged and old age population
- Currys aims to strengthen online market presence to boost sales
- Currys plans to strengthen its online infrastructure and customer engagement to improve performance
- Gain a comprehensive knowledge on Currys' business and develop a competitive advantage
- Investigate current trends in the electricals market to identify the best opportunities to exploit
- Analysis of key players in the electricals market segment in UK
- Executive Summary
- Retailer’s Shopper profile
- Electricals shopper profile
- Where UK consumers purchase electricals
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Electricals market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Research Assistance
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