Cryptocurrencies in Consumer Goods -Thematic Intelligence

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $995	108 Pages	GlobalData	September, 2023	GBDT18304345

Best Price Guarantee
Price	from $995
Length	108 Pages
Publisher	GlobalData
Published Date	September, 2023
SKU	GBDT18304345

Cryptocurrencies in Consumer Goods -Thematic Intelligence

Summary

This report examines the growing impact of cryptocurrencies and crypto tokens on the consumer goods industry. It identifies the companies and industry segments that are leading adoption, and explores a range of use cases.

Cryptocurrencies benefit these consumer goods companies that want to diversify the payment options they offer. NFTs are also an increasingly important element of a consumer goods company's advertising strategy.

Scope

Crypto payment gateways and NFTs are the areas of the cryptocurrencies value chain that can add the most value to consumer goods companies.
The foodservice and luxury goods sectors lead crypto adoption because companies within these sectors often see a significant percentage of their total sales come via retail outlets that they directly operate, meaning these companies oversee a significant percentage of the payments for their goods and services.

Reasons to Buy

Understand which elements of cryptocurrencies are relevant to your business and which are not.
Identify the leading adopters of cryptocurrencies within the consumer goods sector.
Access case studies showcasing how cryptocurrencies can be used by consumer goods companies profitably.

Executive Summary: Players; Technology Briefing; What is cryptocurrency?; What is blockchain?; The centralized versus decentralized world of cryptocurrencies; Types of cryptocurrencies; Tokenomics; Consumer Goods Challenges; The Impact of Cryptocurrencies on Consumer Goods; How cryptocurrencies help resolve the challenge of high inflation; How cryptocurrencies help resolve the challenge of ESG; How cryptocurrencies help resolve the challenge of digitalization; How cryptocurrencies help resolve the challenge of generational shifts; How cryptocurrencies help resolve the challenge of physical stores and products; Case Studies; BitPay, Gucci, and cryptocurrencies in consumer goods; Why are luxury brands adopting crypto payments?; Estee Lauder, NFTs, and the metaverse; Unilever released a limited-edition AXE deodorant purchasable only with dogecoin; Industry Analysis; Cryptocurrency market capitalization; Putting the cryptocurrency market capitalization in perspective; The number of cryptocurrencies; The cryptocurrency competitive landscape; The cryptocurrency market closely aligns with bitcoin; Alternative indicators of cryptocurrency adoption; Developer activity drives cryptocurrency innovation; The number of cryptocurrency users globally is increasing; Cryptocurrency adoption in developing countries; Cryptocurrency bankruptcies; Market size and growth forecasts; Timeline; Signals; M&A trends; Failed deals; M&A predictions; Venture financing trends; Alternative fundraising methods; Company filings trends; Hiring trends; Social media trends; Value Chain; Infrastructure layer; Semiconductors; Nodes; Data centers; Blockchain layer; Blockchain protocols; Middleware; Application layer; Decentralized applications; Cryptocurrencies; Payment tokens; Smart contract tokens; Stablecoins; Meme coins; Utility tokens; Governance tokens; Services layer; Cryptoasset management; Infrastructure as a service; Companies; Leading cryptocurrency adopters in consumer goods; Leading cryptocurrency tech vendors; Sector Scorecard; Payments sector scorecard; Who's who; Thematic screen; Valuation screen; Risk screen; Glossary; Further Reading; GlobalData reports; Our Thematic Research Methodology; About GlobalData; Contact Us
List of Tables: Table 1: Key challenges facing the consumer goods sector.; Table 2: Key M&A transactions associated with the cryptocurrency theme since January 2021; Table 3: Leading cryptocurrency adopters in consumer goods; Table 4: Leading cryptocurrency tech vendors; Table 5: Glossary; Table 6: GlobalData reports
List of Figures: Figure 1: Market Capitalization of all cryptocurrencies in circulation; Figure 2: Who are the leading players in the cryptocurrency theme, and where do they sit in the value chain?; Figure 3: Cryptocurrencies provide incentives for users and cut out intermediaries; Figure 4: The majority of cryptocurrencies use public permissionless blockchains; Figure 5: Tokenomics is an important concept to consider when investing in a cryptocurrency; Figure 6: More than 50% of consumers are extremely concerned about inflation; Figure 7: Regulatory issues, tech trends, and specific brands and products dominate keywords within crypto posts; Figure 8: In which areas of the cryptocurrency value chain should consumer goods companies invest?; Figure 9: Estee Lauder's 'Advanced Night Repair' inspired NFT wearables; Figure 10: The market value of all cryptocurrencies peaked in 2021, briefly surpassing the $3 trillion mark; Figure 11: The total market value of all cryptocurrencies is less than the market cap of Amazon; Figure 12: There are over 24,000 cryptocurrencies, yet the five largest account for 80% of market value; Figure 13: The list of the leading cryptocurrencies has changed considerably in the last five years; Figure 14: The cryptocurrency market tracks the price of bitcoin; Figure 15: The prices of the four largest cryptocurrencies typically move in unison; Figure 16: Bitcoin's dominance has remained relatively stable since mid-2021; Figure 17: Monthly active developers increase when prices increase but stay flat when prices fall; Figure 18: There are about 425 million crypto owners worldwide; Figure 19: Emerging markets, particularly in Asia, drive cryptocurrency adoption; Figure 20: Middle-income countries dominate global cryptocurrency adoption; Figure 21: The market crash and liquidity crisis have caused several companies to declare bankruptcy; Figure 22: GlobalData estimates that global cryptocurrency revenues will be worth $1.1 trillion by 2030; Figure 23: Global cryptocurrency revenue will reach $1.1 trillion by 2030, up from $33 billion in 2022; Figure 24: The evolution of cryptocurrencies can be divided into several distinct phases; Figure 25: The cryptocurrency story; Figure 26: The number of cryptocurrency-related M&A deals increased in 2022 despite the crash in prices; Figure 27: Centralized cryptocurrency exchanges lead the way in cryptocurrency-related M&A activity; Figure 28: Players from the US drive M&A activity; Figure 29: The crypto winter caused havoc for the M&A landscape; Figure 30: Market consolidation in the crypto space will intensify over the next few years; Figure 31: In 2022, crypto funding fell 31%, but deal volume increased by 36%; Figure 32: Mega-funding rounds are down in 2022 as investors become more cautious; Figure 33: Venture financing is driven by the US; Figure 34: Most of the volume is in early-stage deals, while most of the value is in later-stage deals; Figure 35: Cryptocurrency is attracting a lot of attention from major venture financing firms; Figure 36: A bull market, the metaverse, and NFT experimentation caused a growth surge from 2020 to 2022; Figure 37: Crypto-related hiring in the consumer goods sector grew by 3,200% in 2022; Figure 38: Luxury goods brands are among the companies with the biggest appetite for crypto talent; Figure 39: Social media commentary on crypto in consumer goods was at its most prolific (and negative) in 2022; Figure 40: There has been a lot to talk about in the crypto space over the past two years; Figure 41: The blockchain and cryptocurrency value chains overlap; Figure 42: The cryptocurrency value chain - Infrastructure layer; Figure 43: Bitcoin is only mined using ASIC chips; Figure 44: Infrastructure layer – semiconductors; Figure 45: A mining rig is needed to mine bitcoin; Figure 46: Infrastructure layer – nodes; Figure 47: Infrastructure layer – data centers; Figure 48: The cryptocurrency value chain - Blockchain layer; Figure 49: The cryptocurrency value chain - Application layer; Figure 50: A bitcoin halving is an important event as it reduces the number of new bitcoins being created; Figure 51: Historically a bitcoin halving event is followed by an increase in price; Figure 52: Application layer – cryptocurrencies - Payment tokens: market leaders and challengers; Figure 53: Smart contract tokens are crucial to creating dApps; Figure 54: Ethereum is the standout smart contract platform; Figure 55: Application layer – cryptocurrencies - Smart contract tokens: market leaders and challengers; Figure 56: Fiat-backed stablecoins are the most common type of stablecoins; Figure 57: Three stablecoins account for 92% of the stablecoin market; Figure 58: Centralized exchanges show a preference for certain stablecoins; Figure 59: Application layer – cryptocurrencies - Stablecoins: market leaders and challengers; Figure 60: Meme coins are made for fun; Figure 61: Application layer – cryptocurrencies - Meme coins: market leaders and challengers; Figure 62: Application layer – cryptocurrencies - Centralized exchange tokens: market leaders and challengers; Figure 63: The broad range of utility tokens reflects the extensive selection of dApps; Figure 64: Application layer – cryptocurrencies - Other utility tokens: market leaders and challengers; Figure 65: Application layer – cryptocurrencies - Governance tokens: market leaders and challengers; Figure 66: The cryptocurrency value chainm- Services layer; Figure 67: Most crypto trading occurs on centralized derivatives exchanges; Figure 68: There are numerous centralized crypto exchanges; Figure 69: Binance is the dominant spot and derivatives exchange; Figure 70: Services layer – Cryptoasset management - Centralized exchanges: market leaders and challengers; Figure 71: Services layer – Cryptoasset management - Centralized exchanges: market leaders and challengers; Figure 72: Fintech brokerages: market leaders and challengers; Figure 73: Wallets are essential for mainstream adoption; Figure 74: Services layer – Cryptoasset management - Cryptocurrency wallets: market leaders and challengers; Figure 75: There are 47 manufacturers and 535 operators of crypto ATMs; Figure 76: Services layer – Cryptoasset management - Cryptocurrency ATMs: market leaders and challengers; Figure 77: Institutional involvement in cryptocurrencies is increasing; Figure 78: Institutional digital asset service providers offer a wide range of services; Figure 79: Services layer – Cryptoasset management - Institutional digital asset services: market leaders and challengers; Figure 80: Services layer – Cryptoasset management - Cryptocurrency payment gateways: market leaders and challengers; Figure 81: Services layer – Cryptoasset management - Cryptocurrency exchange software: market leaders and challengers; Figure 82: Crypto data providers offer a wide range of services; Figure 83: Services layer – Cryptoasset management - Cryptocurrency data providers: market leaders and challengers; Figure 84: Services layer – Cryptoasset management - Cryptocurrency compliance: market leaders and challengers; Figure 85: CoinDesk and CoinTelegraph are the two most popular crypto news sites; Figure 86: Services layer – Cryptoasset management - Cryptocurrency news: market leaders and challengers; Figure 87: Services layer – Cryptoasset management - Ce8ntral bank digital currencies: market leaders and challengers; Figure 88: Five mining pools account for most blocks mined; Figure 89: Services layer – Infrastructure as a service - Mining as a service: market leaders and challengers; Figure 90: Services layer – Infrastructure as a service - Staking as a service: market leaders and challengers; Figure 91: The top 25 cryptocurrencies had a combined market value of $1,030 billion in May 2023; Figure 92: Who does what in the payments space?; Figure 93: Thematic screen; Figure 94: Valuation screen; Figure 95: Risk screen; Figure 96: Our five-step approach for generating a sector scorecard