Cruises Market Trend and Analysis by Traveller Types, Key Destinations, Challenges and Opportunities, 2023 Update

Cruises Market Trend and Analysis by Traveller Types, Key Destinations, Challenges and Opportunities, 2023 Update

Summary

Analysis of key market trends influenced by COVID-19, company case studies, sector deals, advertisement activity, challenges and opportunities

Key Highlights

• During the pandemic, the cruise industry has witnessed new innovative cruise ships and a brand-new competitor in Virgin Voyages. Many cruise liners have come good with orders for new cruise ships built before the pandemic, resulting in an exciting time for loyal cruise holidaymakers to try new ships, services and onboard experiences.
• It is expected that the Dara Sakor Seashore Resort Program will see heavy tourism from China, as it is being developed by a Chinese company, Union Development Group (UDG), and it is intended to be a major part of China's Belt and Road Initiative. The resort is being marketed primarily to Chinese tourists, who are expected to be attracted to the luxury hotels, casinos, golf courses, and other amenities that will be available.
• Cruise lines are investing in celebrity chefs, innovative menus, and unique dining experiences to differentiate themselves from their competitors and provide a memorable culinary experience for their passengers. Some of the latest trends in cruise dining include farm-to-table cuisine, plant-based menus, specialty dining options, and immersive dining experiences.

• This report provides analysis of key market trends, M&A deals, and company strategies in the cruising industry. Major cruise companies are assessed, along with an analysis of alternative cruise types to provide valuable insight. Challenges along with opportunities in the industry are explained in relation to industry examples.

• Gain an insight into the cruise industries leading players.
• Understand how they have adapted to the threat of COVID-19
• Understand the key traveler types cruise companies can look to attract
• Look at the key product developments and why they appeal
• Gain a detailed understanding of the key trends, issues and challenges facing cruise companies