Content Redefined - Generative Artificial Intelligence (AI) Meets Media

Content Redefined - Generative Artificial Intelligence (AI) Meets Media

Summary

The media sector is on the verge of an unprecedented transformation, fueled by the integration of generative AI technology. This shift is poised to revolutionize content creation, distribution, and audience engagement. The latest research report by GlobalData, titled Content Redefined: Generative AI meets Media, explores the vast array of opportunities that generative AI unlocks for the media sector, spanning from innovative storytelling, and hyper-personalized content, to automated video production. Despite challenges such as data privacy concerns and maintaining editorial integrity, these obstacles are proving insufficient to impede the rapid progress of generative AI's integration into the media landscape.

Key Highlights

Innovations: presents real-world innovation examples related to the generative AI use cases in the media sector. It casts light on how media sector players are utilizing generative AI technology across key sector-specific application areas.

Scope

• Innovation Insights: innovation examples by generative AI use cases in the media sector to present key trends.

Reasons to Buy

• No surprise that technology has been a driving force in business transformation for years, but the term ‘emerging technologies’ has all of a sudden become the key catalyst to drive the next wave of innovation across sectors.
• The sense of urgency weighs differently across different sectors, where the direct customer-facing sectors are at the forefront compared to other capital-intensive sectors. Companies in one sector can take cues from successful innovations in other sectors to either draw analogies with existing products, services, and processes or transfer strategic approaches for a revolutionary transformation.
• Against this backdrop, enterprises need to understand which emerging technologies are impacting their sector and how various companies are implementing them to meet various challenges.
• The innovation landscape report on media innovations in generative AI, published by GlobalData as part of an ongoing series, covers some real-world examples to advance the development and implementation of the technology by some of the key enterprises in the media sector.