Conceptual Flavors - ForeSights

Conceptual Flavors - ForeSights
Summary

Conceptual Flavors - ForeSights explores how brands are expanding the notion of flavor beyond just taste.

Some brands are taking bold liberties with the concept of flavor, by using intangible elements such as ideas, experiences, and moods to describe flavor.

Scope

• Beverage brands have proven the most innovative in the area of conceptual flavors.
• Conceptual flavors can be seen as a digital extension of mood-enhancing flavors.
• Conceptual flavors represent an important step towards digital taste creation.

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.