Competitor Profile: Adyen 2024

Competitor Profile: Adyen 2024

Summary

Adyen is a global payment company that enables merchants to accept payments from online and offline channels. Launched in 2006, Adyen offers payment services to clients globally, enabling them to accept payments via more than 250 local payment methods (including debit and credit cards and alternative payment solutions) in over 180 currencies.

In addition to ecommerce payment acceptance for individual merchants, Adyen also offers MarketPay, a specialized product for online platforms and marketplaces. This service enables marketplaces to manage the payment process from onboarding individual merchants to final settlement of payments.

For offline payments, Adyen offers an array of traditional point-of-sale (POS) and mobile POS terminals to merchants in collaboration with Verifone. Adyen provides an end-to-end solution that connects merchants directly to all major and local card schemes and alternative payment methods. This way, Adyen optimizes the process by acting as gateway, processor, and acquirer, eliminating the need to connect with multiple third parties during the payment process. Adyen also enables its users to make contactless payments using Tap to Pay features offered by iPhones and Androids, allowing merchants to accept payments directly from their smartphone.

In addition, Adyen offers an open banking payment option that allows customers to pay directly from their bank account. To make a payment, customers select ‘open banking’ at checkout; the page is then redirected to the customer’s online banking page, where they can confirm the transaction. Adyen settles the payment between the bank and the merchant.

The report provides information and insights into Adyen including -

• Detailed insight into its business
• Comprehensive coverage of its products and services
• Comparative assessment with key alternative payment solutions
• Information on its revenue model and performance highlights
• The company's important events and milestones

Scope

• In 2006, Adyen was founded.
• In October 2016, Adyen expanded its payment processing capabilities to include credit card acquiring operations in Brazil, Hong Kong (China SAR), and Australia. This service was previously only available in the US and Europe.
• In February 2019, Adyen launched a merchant payment service powered by open banking, enabling merchants to authenticate payments directly between consumers and banks.
• In April 2022, Adyen expanded its partnership with Amazon to offer its payment processing services to Amazon customers in Japan.
• In March 2024, Adyen partnered with Adobe Commerce to offer Adyen’s unified commerce solution to Adobe’s partner merchants, enabling them to make online and in-store payments.

Reasons to Buy

• Gain insights into Adyen business operations and key events.
• Gain insights into its product portfolio, revenue model and performance highlights.
• Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.