Clean Label in Consumer Goods - Thematic Intelligence
Summary
This report provides an overview of the clean label theme and what it means and how it manifests in different consumer goods sectors. The report also outlines the benefits and challenges of investing in the clean label theme.
The clean label theme can be understood as a more consumer-friendly label (easier to understand) with products comprised of natural ingredients and fewer additives and artificial chemicals, as well as sustainable and ethical sourcing and production. However, most importantly, the clean label theme is part of the broader health and wellness movement, which is crucial because a greater number of consumers in both mature and emerging economies are becoming increasingly conscious about leading healthier lifestyles and the impact of what they are consuming.
Scope
- Since the pandemic investment in the clean label theme has taken a back seat as issues such as supply chain disruption, resource scarcity, and inflation have made it difficult to produce clean label products that rely on selective ingredients and typically involve complex logistical requirements compared to more processed products.
- Consumer goods companies will have to increase investment in this theme over the next few years to stay engaged and build trust with their consumer base.
- Health and wellness is now a priority for most consumers and clean labels can tap into a variety of aspects of this trend and offer greater sustainability and ethics and increased transparency.
- The parameters of what constitutes a clean label product are subjective and there is no legal definition, meaning that brands must interpret what the most important attributes are for their specific products, in line with consumer expectations.
- Gain insight into the latest sub-trends around clean label.
- Identify how consumer goods companies are implementing clean label features and innovations in their businesses.
- Discover how new consumer behaviors will influence clean label in the years ahead.
- Executive Summary
- Players
- Thematic Briefing
- Key stakeholders and processes within the clean label theme
- Consumer motivations for clean label
- Priority sectors in clean label
- The importance of product claims in clean label
- Trends
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry trends
- Industry Analysis
- Market size and growth forecasts
- Case studies
- Meala
- Precision Botanical
- Timeline
- Signals
- M&A trends
- Venture financing trends
- Value Chain
- Supplier and manufacturer: introduction
- Consumer drivers
- Health & wellness
- Comfort and uncertainty
- Sustainability & ethics
- Sub-trends
- Trust and transparency
- Simplicity
- Moderation and avoidance
- Fresh and Natural
- Ethical consumption
- Environmental responsibility
- Companies
- Public companies
- Sector Scorecards
- Consumer sector scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic trends
- Table 3: Regulatory trends
- Table 4: Industry trends
- Table 5: Key M&A transactions associated with the clean label theme Since 2019
- Table 6: key venture financing deals associated with the clean label theme since January 2021
- Table 7: Public companies
- Table 8: Glossary
- Table 9: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the clean label theme and where do they sit in the value chain?
- Figure 2: Regulations and accreditations are beneficial to every stage of a product’s supply chain
- Figure 3: Health and wellness is the most dominant factor influencing spending choices
- Figure 4: Children’s products that fail to leverage clean label trends are unlikely to be successful
- Figure 5: Consumers are most influenced by health claims on product packaging
- Figure 6: Steady volume and value growth is forecast across all consumer goods sectors up to 2027
- Figure 7: ‘Naturally healthy’ product attributes were the most dominant claims in 2021
- Figure 8: Meala has developed a natural solution to realistic, “stable” meat analogs
- Figure 9: Precision Botanical offers thorough in-house and third-party formulation testing
- Figure 10: The clean label story
- Figure 11: Clean label-related M&A activity rebounded strongly post COVID
- Figure 12: The acceleration of clean label-related venture capital financing activity started post-pandemic
- Figure 13: The clean label value chain
- Figure 14: The clean label value chain - Consumer drivers
- Figure 15: The clean label value chain - Sub-trends
- Figure 16: Who does what in the consumer goods space?
- Figure 17: Thematic screen
- Figure 18: Valuation screen
- Figure 19: Risk screen
- Figure 20: Our five-step approach for generating a sector scorecard
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