Chocolate, Confectionery, and Desserts Packaging Opportunities - New Packaging Formats and Value-added Features

Chocolate, Confectionery, and Desserts Packaging Opportunities - New Packaging Formats and Value-added Features

Summary

Chocolate, Confectionery, and Desserts Packaging Opportunities - New Packaging Formats and Value-added Features explores new packaging formats and value-added features in the chocolate, confectionery and dessert categories, using examples from GlobalData's Pack-Track innovation tool.

With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to the changing lifestyles of consumers. Packaging can also be used to help create a premium image to appeal to aspirational consumers. In response to consumer demand for greater sustainability in packaging, we are seeing easily recycled formats, greater use of recycled materials, and alternative materials are becoming more commonplace. We have used GlobalData's Pack-Track packaging innovation tool to identify new packaging developments within the categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within GlobalData's TrendSights framework.

Your key questions answered -

• What drives packaging innovations in chocolate, confectionery and dessert?
• What notable new formats and value-added features have been introduced in the chocolate, confectionery and dessert categories in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can chocolate, confectionery and dessert manufacturers use packaging to stay ahead of the game in a crowded marketplace?

• In responding to consumer demands for improved packaging sustainability, some brand owners are looking to recycled materials and easily recycled packs, while others are launching formats that use alternative materials and this is likely to increase as we look to reduce our reliance on petroleum-based plastics.
• Brands are adjusting their packaging to meet the changing lifestyle needs of consumers. Convenience is important and enhanced functionality through packaging allows easy usage and smaller or single-serve packs make it possible to enjoy sweet treats in on-the-go situations.
• Packaging can also be used to help create a more luxurious or premium image to appeal to aspirational consumers.

• Use GlobalData's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.