China Media Landscape

China Media Landscape

Summary

The China Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in China today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• By the end of 2023, an estimated 603.0 million subscribers used pay-TV services in China, an increase of 23.6 million from 2022. Total pay-TV subscriptions will grow at a CAGR of 1.3% over the forecast period, reaching 644.4 million in 2028.
• The Chinese Basketball Association (CBA) signed a lucrative five-season partnership with Migu, a subsidiary of state-owned China Mobile, worth more than RMB 2.0 billion ($283 million). Starting with the 2020-21 season, China Mobile will serve as the official partner of the CBA, with Migu acting as the association's digital media partner and exclusive 5G partner.
• Total mobile subscriptions in China reached an estimated 2.2 billion in 2023. Over the forecast period, mobile operators will add a combined 508.7 million mobile subscribers, bringing the country’s total mobile subscriptions to 2.7 billion in 2028. The growth is supported by the steady rise in smartphone subscriptions, growing M2M/IoT subscriptions and the increase in multi-SIM ownership.
• Total fixed broadband lines in China will increase from 646.0 million in 2023 to 712.0 million by the end of 2028, driven by growth in fiber-to-the-home/building (FTTH/B) subscriptions, as a result of the government and operators’ efforts to further expand their fiber optic network.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Chinese television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Chinese pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.