China Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies

China Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies

Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance.

Scope

• Health concerns: The growing healthy living trend in China and the launch of alternative drinks will negatively impact the consumption of beer, as consumers are expected to actively try to reduce their alcohol intake.
• Economic recovery: Strong economic recovery, supported by the pickup in external demand and the rise in household consumption, helped revive the beer & cider market.

• Gain an in-depth understanding of the dynamics and structure of the Chinese beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Chinese beer and cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.