China Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

China Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope

• The outbreak of the Omicron variant of COVID-19 in 2022 weakened seller sentiment and consumer spending as on-premise consumption was limited. The mainstream and discount price segments did not perform well as low-/middle-income consumers cut spending amid unfavorable economic conditions due to the repeated lockdowns.
• Sales of craft beer recorded robust growth in 2022, due to consumers seeking out unique flavors. During periods of travel restrictions, consumers purchased craft beers from convenience stores and enjoyed them at home.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Chinese beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
• Evaluate the current emerging trends and future growth opportunities in the Chinese beer and cider market to support your brand development and marketing initiatives.
• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
• Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.