China Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

China Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“China Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

The number of live births in China declined by 33.4% during 2010-2021, to reach 10.6 million in 2021. This resulted in a baby population of 39.4 million in 2021. However, both the crude birth rate, and total fertility rates, have fallen. The GDP of China grew by 7.8% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.2% during 2015-2021. However, in volume terms, sales declined in 2021, with the sector registering a CAGR of 0.9%. Baby milks remained by far the largest category in value terms with over 90% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Feihe International were the top two companies in 2021. Nestlé retained the top spot in value during 2015-2021 and remained the leader in all the categories. E-retailers remained the leading distribution channel, accounting for nearly 31% of overall value sales in 2021. GlobalData estimates that the number of live births will decrease over the forecast period in China. However, the market for baby food in the country is expected to grow in value and volume terms during 2021-2027, registering CAGR of 7.2% and 2.5%, respectively.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • The value of China’s baby milks category grew from CNY76.3 billion ($12,244.1 million) in 2015 to CNY98.2 billion ($14,290.9 million) in 2021, registering a CAGR of 4.3%. In 2021, the baby milks category accounted for the highest value share of the overall baby food sector, at 92.2%.
  • In volume terms, the baby cereals & dry meals category fell slightly from 29.29 million kg in 2015 to 26.83 million kg in 2021, contracting at a negative CAGR of 1.5%.
  • The value of the China’s baby wet meals & other category rose from CNY2,415.1 million ($387.8 million) in 2015 to CNY3,012.9 million ($438.4 million) in 2021, registering a CAGR of 3.8%.
  • Per capita consumption of baby finger food grew by 45.4% during 2015-2021, to reach 0.07kg in 2021.
  • Per capita expenditure on baby drinks declined by 68.8% in current price terms, and by 72.3% in constant price terms, during 2015-2021.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Market Environment
Value and Volume Growth Analysis by Region
Growth Analysis of China Compared with Other Leading Countries in Asia Pacific
PCC and PCE of China Compared with Global and Asia Pacific Markets
Background
Births
The Consumer
Sociodemographic Trends
Working Women
Breastfeeding Trends
Promotion
Breastfeeding Trends
Prevalence
Regulations
Introduction
Manufacturers’ Market Entry
Production
Overview
China Baby Food Sector Snapshot
Market Size Analysis
Manufacturer Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Baby Wet Meals & Other
Baby Finger Food
Baby Drinks
Other Baby Food
Production and Trade
Imports
Exports
Distribution
Channel Share Analysis
Baby Food Retailing
Economic Background
GDP Growth and Inflation
China - Macroeconomic Analysis
Prospects and Forecasts
Population Growth
Birth and Population Projections
China Baby Food Sector Forecast Snapshot
Impact of COVID-19
Future Trends
Consumer Survey Insights: China Baby Food Products
Consumer Survey Insights: China Baby Care and Child Care Products
Definitions
Appendix
Summary Methodology
About GlobalData
List of Tables
Birth & population trends, 2009 2021
Births by birth order, million births, 2013 2017
Population by province, 2012 2019
Live births by province, 2012 2019
Rural/urban population breakdown, 2014 2020
Annual per capita disposable income, 2008 2018
National per capita disposable income of households by income quintile (Yuan), 2014 2020
National per capita disposable income of households by regions (Yuan), 2014 2020
Population and income, urban and rural, 2013, 2016, and 2018
Annual food expenditure, 2013 2018, CNY
Food expenditure by province, 2013 2018
Total retailer sales of consumer goods by province, 2019 2020
Breakdown of urban population by income group, 2012
Ownership of durable consumer goods, 1990, 1995, 2000, 2005, 2010, 2013 2018
Internet usage, 2013 2018 and 2020
Internet usage, 2017 2020
Population and income profile, eastern coast, 2011 & 2018
Population and income profile, northeast China, 2011 & 2018
Population and income profile, central China, 2011 & 2018
Population and income profile, western China, 2011 & 2018
Number of households by city tiers, 2019
Cities spending most on children’s products, 2019
Births by age of mother, 2015
Number of women of childbearing age (’000), 2016 2019
Changes in childbearing age, Zhejiang province, 2013, 2015, and 2017
Population of largest cities in China, 2021
Female labor force participation, 2013 2020 ( estimated
Maternity leave by province, 2017
Maternity leave by province, 2020
Exclusive breastfeeding rates, 1998, 2003, 2008, 2017 2018
Breastfeeding duration: Age at which breastfeeding stopped, 2011
Feeding habits in first six months of life, 2017 2018
Breastfeeding rates at 6 11 months, 2017 2018
Exclusive breastfeeding rates by location, 1997, 2002, 2009, and 2017/2018
Breastfeeding rates at discharge, Zhejiang province, 2004 2005
Breastfeeding rates in Hunan province, 2013
Breastfeeding rates by age of baby, Zhejiang province, %, 2004 2005
Breastfeeding rates in the first six months of life in China, 2007 2017
Prevalence of breastfeeding in China, 2013 2018
Changes to the National Food Safety Standards, infant formula, 2021
Overseas companies manufacturing in China
International partnerships in the Chinese baby milks category
Chinese companies manufacturing overseas
Acquisitions/joint ventures between Chinese companies in the baby milks category
Manufacturers’ market entry
Infant formula production expansion by Chinese companies, coming on stream 2014 2018
Leading categories (value), 2021
Leading categories (volume), 2021
Baby food: manufacturer shares, value & volume, %, 2015 2021
Baby food: manufacturer shares by category, %, 2021
Sales of infant formula by region, value, 2014 & 2015
Penetration of infant formula by region, value, 2014 & 2015
Sales of infant formula by city tiers, 2003 & 2018
Key purchasing criteria for infant formula, 2013
FMCG market growth in upper tier and lower tier cities of China, 2012 2017
Preference for buying high end brands of infant milk formula among parents in lower tier cities, 2018
Use of ingredients in infant formula brands, 2019
Baby milks: brand concentration by distribution channel, 2017
Market shares in selected provinces, % of value sales, 2014
Baby milks: top 10 brands online, 2017 & 2018
Baby milks: top 10 formula packs online, full year 2018
Baby milks: top 10 formula packs online, first quarter 2018
Baby milks: best selling brands with sales revenue, 2021
Facilities approved to produce liquid milk, 2019
Baby milks: SKUs by pack type, 2021
Baby milks: SKUs by pack size, 2021
Baby milks: brand price positioning analysis, 2021
Baby milks: manufacturer shares, value & volume, %, 2015 2021
Baby milks: best selling brands by sales revenue, 2021
Leading domestic firms’ strengths, 2021
Leading domestic firms’ followers, 2018
Leading international firms’ strengths, 2021
Baby cereals & dry meals: SKUs by pack type, 2021
Baby cereals & dry meals: SKUs by pack size, 2021
Baby cereals & dry meals: brand price positioning analysis, 2021
Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015 2021
Baby wet meals & other: SKUs by pack type, 2021
Baby wet meals & other: SKUs by pack size, 2021
Baby wet meals & other: brand price positioning analysis, 2021
Baby wet meals & other: manufacturer shares, value & volume, %, 2015 2021
Baby finger food: SKUs by pack type, 2021
Baby finger food: SKUs by pack size, 2021
Baby finger food: brand price positioning analysis, 2021
Baby finger food: manufacturer shares, value & volume, %, 2015 2021
List of Figures
Value and volume shares of China in the global and Asia Pacific baby food sector, 2021-2026
China compared with the other top countries in terms of market share, growth, and competitive landscape
PCC comparison China, Asia Pacific, and global, 2016-2026
PCE comparison China, Asia Pacific, and global, 2016-2026
Top 10 enterprises in obtaining registration certificates, 2020
Number of registered imported products in different countries, 2020
Registered powdered goat milk vs. registered powdered cow milk, China, 2020
Number of registered organic products, China, 2020
Baby food: sector size (value), 2015-2021
Baby food: sector size (volume), 2015-2021
Market size and growth analysis by value and volume, baby food sector, 2015-2027
Baby food: manufacturer shares, value %, 2021
Baby food: manufacturer shares, volume %, 2021
Baby food: manufacturer shares by category, %, 2021
Market size and growth analysis by value and volume, baby milks category, 2015-2027
Consumer survey insights: China baby milk products
Baby milks: per capita expenditure & consumption, 2015-2021
Baby milks: per capita expenditure & consumption by age group, 2015-2021
Baby milks: segmentation, value, and volume, 2015-2021
Leading companies (in value and volume terms) in the baby milks category, 2021
Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-2027
Baby cereals & dry meals: per capita expenditure & consumption, 2015-2021
Leading companies (in value and volume terms) in the baby cereals & dry meals category, 2021
Market size and growth analysis by value and volume, baby wet meals & other category, 2015-2027
Baby wet meals & other: per capita expenditure & consumption, 2015-2021
Leading companies (in value and volume terms) in the baby wet meals & other category, 2021
Market size and growth analysis by value and volume, baby finger food category, 2015-2027
Baby finger food: per capita expenditure & consumption, 2015-2021
Leading companies (in value and volume terms) in the baby finger food category, 2021
Market size and growth analysis by value and volume, baby drinks category, 2015 2027
Baby drinks: per capita expenditure & consumption, 2015-2021
Leading companies (in value and volume terms) in the baby drinks category, 2021
Share of key distribution channels (in value terms) baby food, 2021
Key distribution channel share by category (in value terms), 2021
GDP at current prices (CNY billion)
Real GDP growth rate (%)
Consumer price inflation (%)
Unemployment rate (%)
Live births (’000)
Baby population (% of babies aged up to three years old)
Total population (million)
Crude birth rate
Sector forecast (value & volume), 2021-2027
Per capita expenditure, 2021
Per capita consumption, 2021
Consumer survey insights: China baby food products
Consumer survey insights: China baby care and child care products

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