Childs Farm - Success Case Study

Childs Farm - Success Case Study

Summary

This case study examines a British company seeking to expand its natural and sensitive-skin-focused proposition for children, globally.

This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Recognized widely across the UK, Childs Farm has built market leadership in baby products for skin sensitivity using natural ingredients. This study looks at the success of this innovation and what key take-outs brands and manufacturers should take from this launch for future product development.

Scope

• The market for functional skincare solutions is growing as consumers are increasingly in need of specialized products which cater to their individual needs and requirements.
• Identifying an underserved consumer segment, such as, ingredient-conscious parents, can inspire the development of highly targeted, functional skincare solutions that will attract consumers.
• Strategic wins in this category will require more effort to scale into key global markets, targeting consumers seeking natural yet sustainable skincare solutions.

• Use GlobalData's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success.