Charcoal - Ingredient Insights

Charcoal - Ingredient Insights

Summary

This report focuses on the use of charcoal as an ingredient within FMCG products and the consumer benefits that it has to offer.

Charcoal has been used for many centuries for a number of product solutions and innovations, including medicinally. Its medicinal uses were explored more thoroughly in the 18th and 19th centuries. The use of charcoal as an ingredient now generally refers to activated charcoal.

Scope

• Charcoal has health benefits that can be leveraged but they need to be clearly communicated to consumers
• Charcoal offers a naturally derived alternative to other ingredients.
• Using charcoal as an ingredient that colors a product can make it more aesthetically interesting and engaging.

• Understand multiple trends and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.