Channel Choices - Consumer Behavior Trend Analysis

Channel Choices - Consumer Behavior Trend Analysis

Summary

Consumers across various demographics and regions are expressing high levels of concern about their personal finances, with younger generations and those in emerging markets being particularly affected. This has resulted in a shift in consumer behavior as individuals prioritize affordable options. Retailers and food service providers must adapt to these changing demands and offer budget-friendly prices and promotions to remain competitive in the market.

The current economic landscape has resulted in widespread concerns about personal finances among consumers, particularly in emerging markets. This has led to a shift in purchasing behavior as consumers prioritize budget-friendly options. Retailers and food service providers must reassess their target markets and promotional strategies to remain competitive in the market.

Scope

• The financial concerns of consumers continue to shape their purchasing behavior and have implications for retailers and food service providers.
• With inflation affecting household budgets, consumers are prioritizing affordable options, leading to a decline in QSR customers.
• Brands must adapt by offering budget-friendly prices and promotions to attract customers and remain competitive.

• Understand the relevant consumer trends and attitudes that drive and support innovation development so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.