Casualwear in Apparel Industry - Analysing Trends, Opportunities and Strategies for Success

Casualwear in Apparel Industry - Analysing Trends, Opportunities and Strategies for Success

Summary

The report includes analysis, brands, and trends associated with casualwear in the Global Apparel Market and the COVID-19 impact.

With inflation rising across countries globally, many consumers will be looking to reduce their non-essential purchases, with apparel spend at high risk of being slashed. Escalating prices will disproportionately affect those on lower incomes, as rising bills will wipe out discretionary spending, yet brands should expect to see volumes reduced across the board, with consumers from all income groups re-evaluating their spending habits.

Even since before the pandemic, many workplaces have been relaxing their guidelines to allow more casual clothing to be worn, and this trend was accelerated during the pandemic due to the prevalence of working from home and, subsequently, hybrid working models.

Underpinning most of the key casualwear trends, athleisure remains a key sector for all apparel brands - not just sportswear specialists. GlobalData’s May 2022 UK Monthly Consumer survey revealed that 30.4% of UK consumers wear sports clothing in and around the house, and 26.1% wear it for leisure activities.

Scope

• The more essential nature of casualwear will help it be resilient as inflation bites, but volumes will be hit
• More consumers returning to the office will give casualwear a boost
• Athleisure continues to dominate casualwear trends

• Gain a comprehensive view of the casualwear market and the impact of Covid-19 on it.
• Investigate current trends in casualwear categories