Case Study: Royal Caribbean Group

Case Study: Royal Caribbean Group

Summary

This case study analyzes Royal Caribbean's success in the global cruise travel market and the reasons for it. It also looks in detail at the company's growth strategies and innovations.

Scope

• An analysis of Royal Caribbean group presence in cruise travel industry, discussing key markets and growth strategies.
• This report helps to understand the Royal Caribbean Group brands, types of services and their market penetration along with their growth strategies, key opportunities, threats.
• This report helps to understand why royal caribbean is one of the key player in the cruise tourism industry

• Gain an understanding of RCCL business structure and timeline of operations.
• Gain an understanding of the company's growth strategies, strategic investments, and partnerships as well as the company's investment in technology.
• Recognize the opportunities and threats facing by RCCL.