Case Study: Key Insights into the Airline Industry
Summary
The travel industry is a competitive market and many sectors within this industry are constantly innovating ways to stay competitive. This includes innovating operations and marketing to be more cost efficient, this is especially important with low-cost carriers. Airlines are also experimenting with traditional loyalty programs and memberships, to provide subscription-based travel, an example of this is Wizz Air’s ‘All You Can travel’ membership. This case study looks at some use cases, opportunities and challenges that face the airline industry.
Scope
- This case study analyzes the airline industry within travel and tourism. It looks at different airline business models, consumer insights, opportunities and challenges of airlines.
- A look at the airline industry landscape, leading players, challenges and opportunities.
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