Case Study: Dark Tourism - An insight into a growing niche tourism trend
Summary
This case study looks at the increasing interest behind the niche tourism segment of Dark Tourism. It discusses the concept of Dark Tourism and the role of travel industry players and tourism bodies. The case study also discusses the challenges facing Dark Tourism and the impacts it may have as well as the potential opportunities associated with it. Finally, this case study looks at insight of Dark Tourism consumers and explores key attractions of Dark Tourism around the world.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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