Carrefour S.A - Digital Transformation Strategies

Carrefour S.A - Digital Transformation Strategies

Summary

This report provides insight into Carrefour's retail activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Carrefour S.A. (Carrefour) is a global consumer goods retailer that operates multi-format and omni-channel retail platforms. The company owns and operates a wide network of hypermarkets, supermarkets, convenience stores, and cash and carry stores worldwide. The company provides a portfolio of food and non-food products, including fresh produce, local specialties, consumer goods, clothing, consumer electronics, home furnishing goods, and cultural goods. Carrefour also offers various services such as ticket booking, floral service, home delivery, photo printing, and track rental services. The company’s operations spread across Europe, Latin America, and Asia.

Carrefour Brazil launched its first Innovation Forum in São Paulo, to bring together technology specialists, leaders, and companies. It included the company's global strategy - Carrefour 2022 - a five-year plan to conduct digital transformation.

C4 Retail Lab launched in 2017, is a technology incubator established by Carrefour in Poland to encourage and collaborated with Polish tech startups and implement new technological innovations in the retail and ecommerce industry.

In March 2019, Carrefour opened the new digital experimentation in Paris in collaboration with Google.

Drive Me 2 Carrefour is an open innovation challenge launched by Carrefour Italia through Lazio Innova, a venture capital firm headquartered in Rome, Italy. Through this Call for Innovation, Carrefour Italia is focused on identifying digital solutions to enhance customers ecommerce experience through text-to-speech especially for grocery pickup point to deliver contact-free services.

Scope

• Carrefour aims to achieve threefold increase in its ecommerce gross merchandise value to reach €10bn by 2026, it will also invest €3 billion between 2022 and 2026 to boost digital commerce and profits.
• Carrefour initiated the move2cloud strategy for migrating its information technology systems to the cloud. Till date it has already moved 30% of group applications to the cloud and aims to become a fully cloud-based company by 2026.
• Carrefour is tapping the power of AI to optimize its supply chain including inventory management, and reduce waste. AI solutions help the company efficiently manage inventory levels across its warehouses serving both physical outlets and ecommerce services.
• Carrefour is leveraging blockchain technology to allow customers get details related to products they consume. Customers can scan the QR code on the packaging using their smartphone and track the entire lifecycle of the product.
• Carrefour has partnered with Capgemini and SAP to deploy SAP S/4HANA solution, ensuring financial and accounting data are distributed in a transparent, simple and accessible manner.

Reasons to Buy

• Gain insights into Carrefour's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, investments and acquisition strategies.