Canada Wealth Management - High Net Worth (HNW) Investors 2022

Canada Wealth Management - High Net Worth (HNW) Investors 2022

Summary

HNW individuals in Canada are predominantly older males. HNW investors mainly source their wealth through earned income and entrepreneurship, but inheritance is forecast to rise given the older age of the HNW cohort. In a competitive market such as this, while the largest chunk of HNW wealth is held via discretionary mandates, offering a multi-service proposition focused on financial planning and tax planning is a must. A burgeoning appetite for digitized and automated solutions such as robo-advice, a buoyant property market, and growing demand for ESG and alternative investments provide arguably the most significant growth opportunities for global wealth managers in the foreseeable future.

This report sizes the opportunity within Canada's wealth market and analyzes the investment preferences, service requirements, and portfolio allocations of the country's HNW investors. The report is based on our proprietary Global Wealth Managers Survey.

Scope

• Expats constitute 15.0% of the local HNW population. They represent an attractive target market thanks to their more complex service requirements.
• Robo-advice accounts for 15.0% of the Canadian HNW portfolio. The market for robo-advisory services is growing rapidly in the HNW space in Canada.
• Equities, alternatives, and property dominate the Canadian HNW asset portfolio.

• Develop and enhance your client targeting strategies using our data on HNW profiles and sources of wealth.
• Enhance your marketing strategies and capture new clients using insights from our data on HNW investors’ asset management style preferences.
• Tailor your investment product portfolio to match the current and future demand for different asset classes among HNW individuals.
• Develop your service proposition to match the demand expressed by Canadian HNW investors and react proactively to forecasted changes in demand.