Canada Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Canada Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Canada Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Canadian market.

The number of live births in Canada declined by 7.7% during 2015-21, to reach 0.4 million in 2021. This resulted in a baby population of 1.1 million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Canada grew by 4.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 3.5% during 2015-21. However, in volume terms, sales declined in 2021, with the sector registering a negative CAGR of 0.01%. Baby milks remained by far the largest category in value terms with over 60% of the baby food sector, followed by baby wet meals & other. Mead Johnson (Reckitt Benckiser) and Abbott Laboratories were the top two companies in 2021. Mead Johnson (Reckitt Benckiser) retained the top spot in value during 2015-21 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 68.6% of overall value sales in 2021. GlobalData estimates that the number of live births will decrease over the forecast period in Canada. Consequently, the market for baby food in the country is expected to decline in volume terms during 2021-27, registering negative CAGRs of 1.4%.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of the Canadian baby food sector grew from CAD507.8 million ($397 million) in 2015 to CAD625.3 million ($498.8 million) in 2021, registering a compound annual growth rate (CAGR) of 3.5%.
  • In volume terms, the sector declined marginally from 27.91 million kg in 2015 to 27.9 million kg in 2021, contracting at a negligible negative CAGR of 0.01%.
  • Value sales of the baby milks category increased from CAD311 million ($243.1 million) in 2015 to CAD384.6 million ($306.8 million) in 2021, registering a CAGR of 3.6% during 2015-21. The category accounted for highest share of the overall baby food sector, amounting to 61.5% in value terms, in 2021.
  • Value sales of the baby cereals & dry meals category increased from CAD37.4 million ($29.2 million) in 2015 to CAD43.5 million ($34.7 million) in 2021, recording a CAGR of 2.6%.
  • During 2015-21, per capita consumption of baby wet meals & other grew by 11% to reach 13kg in 2021.
  • Consumption in the finger food category grew marginally from 0.34 million kg in 2015 to 0.36 million kg in 2021, registering a CAGR of 0.7%.
  • Value sales of the baby drinks category decreased from CAD4 million ($3.1 million) in 2015 to CAD2.2 million ($1.8 million) in 2021, contracting at a negative a CAGR of 9.3%.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
    • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Canada Compared with Other Leading Countries in the North American Market
    • PCC and PCE of Canada Compared with Global and North American Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2008-27
    • Births - Birth Rates by Region
      • Table Live births by province, 2016-20
    • The Consumer
    • Sociodemographic Trends
      • Table Breakdown of live births by age of mothers, 2011-20
    • Sociodemographic Trends
      • Table Mean age of mother at time of delivery by region, 2013-20
    • Working Women
      • Table Working women, 2010-21
    • Working Women - Legislation
    • Breastfeeding Trends - Promotion
    • Breastfeeding Trends - Prevalence
      • Table Exclusive breastfeeding rates, 2003 and 2011-12
      • Table Breastfeeding rates in Quebec by age of baby, 2005-06
      • Table Breastfeeding initiation trends, by age & province, 2008-13
    • Regulations
  • Overview
    • Canada Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume, %, 2015-21
      • Table Baby food: manufacturer shares by category, %, 2021
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
        • Table Baby milks: SKUs by pack type, 2021
        • Table Baby milks: SKUs by pack size, 2021
        • Table Baby milks: brand price positioning analysis, 2021
      • Baby Milks: Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume, %, 2015-21
      • Baby Milks: Manufacturers & Brands
        • Table Baby milks: brand shares, value, %, 2015-21
        • Table Baby milks: brand shares, volume, %, 2015-21
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
        • Table Baby cereals & dry meals: SKUs by pack type, 2021
        • Table Baby cereals & dry meals: SKUs by pack size, 2021
        • Table Baby cereals & dry meals: brand price positioning analysis, 2021
      • Baby Cereals & Dry Meals: Manufacturer Shares
        • Table Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
        • Table Baby cereals & dry: brand shares, value, %, 2015-21
        • Table Baby cereals & dry: brand shares, volume, %, 2015-21
      • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: Baby Wet Meals & Other
      • Baby Wet Meals & Other: Per Capita Trends
      • Baby Wet Meals & Other: Segmentation
        • Table Baby wet meals & other: SKUs by pack type, 2021
        • Table Baby wet meals & other: SKUs by pack size, 2021
        • Table Baby wet meals & other: brand price positioning analysis, 2021
      • Baby Wet Meals & Other: Manufacturer Shares
        • Table Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
      • Baby Wet Meals & Other: Manufacturers & Brands
        • Table Baby wet meals & other: brand shares, value, %, 2015-21
        • Table Baby wet meals & other: brand shares, volume, %, 2015-21
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
        • Table Baby finger food: SKUs by pack type, 2021
        • Table Baby finger food: SKUs by pack size, 2021
        • Table Baby finger food: brand price positioning analysis, 2021
      • Baby Finger Food: Manufacturer Shares
        • Table Baby finger food: manufacturer shares, value & volume, %, 2015-21
      • Baby Finger Food: Manufacturers & Brands
        • Table Baby finger food: brand shares, value, %, 2015-21
        • Table Baby finger food: brand shares, volume, %, 2015-21
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
        • Table Baby drinks: SKUs by pack type, 2021
        • Table Baby drinks: SKUs by pack size, 2021
        • Table Baby drinks: brand price positioning analysis, 2021
      • Baby Drinks: Manufacturer Shares
        • Table Baby drinks: manufacturer shares, value & volume, %, 2015-21
      • Baby Drinks: Manufacturers & Brands
        • Table Baby drinks: brand shares, value, %, 2015-21
        • Table Baby drinks: brand shares, volume, %, 2015-21
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2014-21
      • Table Imports of baby milks & cereals by country of origin, 2019-21
    • Trends in Imports
      • Table Other baby food: trends in imports, 2014-21
    • Imports
      • Table Imports of other baby food by country of origin, 2019-21
    • Exports
      • Table Baby milks & cereals: trends in exports, 2014-21
      • Table Exports of baby milks & cereals by country of destination, 2019-21
    • Trends in Exports
      • Table Other baby food: trends in exports, 2014-21
    • Exports
      • Table Exports of other baby food by country of destination, 2019-21
    • Production
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2015-21
      • Table Baby food: sales by type of food & outlet type, % value, 2021
  • Economic Background
    • GDP Growth and Inflation
  • Prospects and Forecasts
    • Future Trends
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Appendix - The Baby Population: The baby population will fall by 8.8% during 2021-27
      • Table Baby population, number of babies ('000), 2008-27
    • Appendix - Sector Value: In 2021, the sector's value sales stood at $498.8 million, of which milks accounted for $306.8 million
      • Table Baby food: market value, current prices ($ million), 2015-21
    • Appendix - Sector Value: In constant price terms, sales grew at an annual rate of 10.1% during 2015-21
      • Table Baby food: market value, constant prices, 2015-21
    • Appendix - Sector Volume: Baby food consumption amounted to 27.9 million kg in 2021
      • Table Baby food: market volume, million kg, 2015-21
      • Table Baby food: per capita expenditure, current prices ($), 2015-21
    • Appendix - Per Capita Expenditure: Spending in real terms rose by 16.5% during 2015-21
      • Table Baby food: per capita expenditure, constant prices, 2015-21
    • Appendix - Per Capita Consumption: Intake per baby aged 0-36 months was 25.8kg in 2021
      • Table Baby food: per capita consumption, kg, 2015-21
    • Appendix - Milks: In 2021, starter milk was the largest segment, accounting for 59.3% of value sales in the milks category
      • Table Baby milks: category segmentation, value & volume, 2015-21
    • Appendix - Value Forecasts: During 2021-27, the market is anticipated to achieve value growth of 16.5%
      • Table Baby food: market value, current prices ($ million), 2021-27
    • Appendix - Value Forecasts: Value sales in constant terms are forecast to reach CAD582.1 million ($502 million) in 2027
      • Table Baby food: market value forecasts, constant prices, 2021-27
    • Appendix - Volume Forecasts: Consumption of baby food is forecast to fall to 25.57 million kg in 2027
      • Table Baby food: market volume forecasts, million kg, 2021-27
    • Appendix - Per Capita Forecasts: Per capita expenditure is expected to reach $588.3 per baby in 2027
      • Table Baby food: per capita expenditure, current prices ($), 2021-27
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach CAD589.4 ($508.2) in 2027
      • Table Baby food: per capita expenditure, constant prices, 2021-27
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-36 months is anticipated to reach 25.9kg in 2027
      • Table Baby food: per capita consumption, kg, 2021-27
    • Appendix - Exchange Rates (LCU per USD)
    • Appendix - Store checks: A total of 1,028 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion
      • Table SKUs allocation by product type
    • Summary Methodology
    • About GlobalData

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