COVID-19 Impact on Monster Beverage Corporation, 2022 Update

COVID-19 Impact on Monster Beverage Corporation, 2022 Update

Summary

COVID-19 Impact on Monster Beverage Corporation, 2022 Update, reports key findings as of 22nd June , 2022 based on market analysis and brand diversification by industry and geography.

Monster's innovation and new product launches have positioned it as a brand with strong portfolio. The company's strong distribution network during the pandemic resulted in a rise in sales in fiscal 2021 and more recently in 2022 Q2. Moreover, the acquisition of CANarchy will provide strategic advantage to the company in the growing hard seltzer market.

Scope

• Monster’s expansion to alcoholic beverage market will reap sales and operational benefits in the coming quarters.
• Despite inflationary pressures, non-alcoholic beverages industry to achieve healthy growth in North America and West Europe.

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