COVID-19 Impact on The Estée Lauder Companies Inc., 2022 Update

COVID-19 Impact on The Estée Lauder Companies Inc., 2022 Update

Summary

COVID-19 Impact on The Estée Lauder Companies Inc., 2022 Update, reports key findings as of 13th April, 2022 based on market analysis and brand diversification by industry and geography.

Estée Lauder is one of the leading manufacturers of cosmetics and toiletries products, owning many well-known premium brands. The company's consumer business is spread across all regions, with majority of sales generated in North America, Asia, and West Europe. Estée Lauder has diversified its product range and with reopening of brick-and-mortar stores, the company is expected to record strong growth in the coming years.

Scope

• Estée Lauder's wide geographical presence and strong brand portfolio will help its future growth prospects.
• Innovative initiatives such as investing in technology and sustainability will help the company to bounce back.

• Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.