COVID-19 Impact on Diageo Plc, 2022 Update

COVID-19 Impact on Diageo Plc, 2022 Update

Summary

COVID-19 Impact on Diageo Plc, 2022 Update, reports key findings as of 21st April, 2022 based on market analysis and brand diversification by industry and geography.

Diageo’s alcoholic beverages business has been on the path to recovery in the fast-growing Asian and African markets, while North America and West Europe are exhibiting moderate recovery prospects. Opening of on-premise channels such as restaurants, pubs and bars is helping this recovery, while growth in at-home consumption continues as many consumers are preferring to carry on the changes adopted during the COVID-19 pandemic and lockdowns. The company is actively adopting organic growth strategies such as adding new production facilities in North America and West Europe, to expand its operations in these markets.

Scope

• Strong presence in Asia and Africa will help the company’s future growth prospects.
• Diageo operates in the alcoholic beverages and non-alcoholic beverages, owning a variety of brands.
• The company needs to focus on strengthening its stronghold in Asia and Africa.

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