CCC, Poland (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

CCC, Poland (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

CCC is a major footwear retailer in Poland, selling footwear and accessories from third-party brands as well as its 11 own brands.

In the nine months to October 2022, CCC registered a 13.1% sales growth, driven by good performances both instore and online.

CCC’s investments in its online infrastructure along with efforts to digitalize its traditional channels will be crucial to its growth in the future.

Scope

• CCC’s mass market price positioning and varied brand offer makes it popular among Polish consumers
• CCC’s focus on Eastern Europe and its strong investments in its online presence will drive growth in the coming years
• CCC is committed to sustainability through local production and emission reduction initiatives

• Gain a comprehensive knowledge on CCC business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in Poland