Business of the Tour de France, 2022 - Property Profile, Sponsorship and Media Landscape

Business of the Tour de France, 2022 - Property Profile, Sponsorship and Media Landscape

Summary

A complete overview of the commercial landscape of the biggest cycling event on the sporting calendar. The report goes into depth to cover the main sponsorship and media deals, whilst also going further into the commercial dealing of each competing team.

The Tour de France stands as being over twice as popular as the other cycling majors in 2022, with a combined social media following of 7.62 million. The Tour itself has a 42-brand strong sponsorship portfolio which is estimated to be worth $87.2 million a year. Team INEOS continue to stand as the most financially well-backed team, with sponsorship incomings totaling an estimated $53.55 million a season.

Key Highlights

French COVID-19 figures. History of the Grand Depart. Social Media presence at both competition and team level. Sponsorship and Media databases shown with associated values. Team sponsorship portfolios. Profiles and sponsorship worth of some of the biggest athletes competing in the race this year.

Scope

• The report takes a more granular look at the Tour de France, analyzing all the major commercial dealings, team operations and its standing online. It also takes a look more specifically at the 2022 event, outlining the effects of COVID-19, the Ukrainian military crisis and the Grand Depart.

• The Tour de France stands as one of the biggest annual sporting events and is watched by millions around the world. The report itself offers a deep understanding of the commercial set up and explains how its finances are currently running in 2022.