Business of the Rugby World Cup - Property Profile, Sponsorship and Media Landscape

Business of the Rugby World Cup - Property Profile, Sponsorship and Media Landscape

Summary

GlobalData explores the biggest rugby-union tournament of 2023 as defending champions, South Africa look to defend the title they won four years ago, with much stiffer competition on offer from around the world. From the 20 competing teams, there looks to be a strong list of teams which could realistically win the tournament, making it an attractive commercial entity. It will look closely at the commercial relationships related to the tournament and teams themselves.

The tournament boasts 38 brand partners which are estimated to generate $143.75 million in annual value. Ticket sales range between $40 and $1,036 which could generate a total of $233.08 million across its matches. Macron have emerged as the most prominent kit supplier in the market, boasting seven deals, covering 35 per cent of the teams featured at the World Cup this year.

Key Highlights

An overview of the position of the sport in 2023, looking at how the tournament arrived in France. A look at the main commercial streams, including sponsorship, media and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from tournament, team and player perspectives.

Scope

• The main context of this report is to illustrate the key developments in the sport of rugby union and offer and insight as to how its commercial appeal is continuing to grow. It takes a look at the main commercial revenue opportunities for the tournament and its teams, including media rights and main sponsorship deals. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential and comparisons to how the tournament has evolved in recent years.

Reasons to Buy

• The Rugby World Cup is one of the biggest sporting events to take place in 2023. At its last event Final in 2019, it achieved larger TV audiences than the men's Wimbledon Final, the Cricket World Cup Final and Women's soccer World Cup Final in the United Kingdom. The report offers an in-depth overview of the tournament landscape, highlighting the main commercial streams for all concerned.