Business of National Basketball Association (NBA) 2022-23 - Property Profile, Sponsorship and Media Landscape

Business of National Basketball Association (NBA) 2022-23 - Property Profile, Sponsorship and Media Landscape

Summary

A complete overview of the commercial landscape of the 2022/23 NBA season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the teams on an individual basis.

This season the NBA has 2 individual broadcast deals in the United States. The league’s most lucrative annual broadcast deal is with ESPN, worth $1.4 billion annually across nine seasons. As a sports league recognized and followed globally, the NBA has agreed broadcast deals in countries across the globe. The NBA still allows each team to agree their own regionally based deal, ensuring fans can access live coverage in the home market. The average price of an annual NBA sponsorship deal for the current season is $21.18 million. The league has two deals in place that GlobalData estimates to be each worth over $100 million annually, with PepsiCo and Nike. The most recent deal the NBA has agreed is with fast-food restaurant company Taco Bell, a one-year deal worth $8.25 million annually. The commonest length of deal that brands have agreed with the NBA is for one year. GlobalData estimates that the Los Angeles Lakers will receive the most from sponsors across the 2022/23 season. The Orlando Magic are estimated to receive the smallest income from sponsorship partners across the 2022/23 season according to GlobalData. The restaurant sector is the most prominent with 244 deals across the NBA teams. Verizon is the brand with the most individual deals with NBA teams, sponsoring 21.

A detailed overview of the commercial landscape from the NBA’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

• The report gives a detailed and in-depth overview of one of the biggest and most popular sport leagues in the world. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.