Business of Men's Golf 2023 - Property Profile, Sponsorship and Media Landscape

Business of Men's Golf 2023 - Property Profile, Sponsorship and Media Landscape

Summary

GlobalData explores the commercial landscape of men's golf, with 2023 being an exciting time for the evolution of the game since the split amongst senior players, choosing between the PGA Tour and LIV golf. The report goes into strong detail about the commercialization of the sport and takes a look at how and where the money is being made, with a specific focus on sponsorship and media.

LIV Golf continues to struggle to attract partners, with only one deal to its name, a long way off the 56 active partners with the PGA Tour in 2023. Whilst it has struggled in terms of signing sponsorship and media deals, it has quickly attracted some of the best players to its roster. It's prize offering in 2023 stands at $405 million and offers more money for less work and less travel compared to playing on the PGA Tour. Despite its ability to attract some big players, comparing the elite players in either tour, the PGA Tour still boasts the most popular players, but only just.

Key Highlights

A breakdown in the different levels of prize money offered at both tour and majors level. An individual breakdown of the commercial landscape of the biggest golfing properties in 2023. Online popularity of both players and properties within the sport. A deep dive into the biggest sponsorship and media deals in the sport. Elite player commercial appeal breakdown.

Scope

• The report sets out to offer a comprehensive overview of one of the biggest and most popular sports in the world. The sport is particularly big in the American sports market and this report goes into fine detail as to see how this has been turned into strong revenue gains. It highlights the differences of the main tournaments on the 2023 schedule, including the four majors and Ryder Cup as well as offering a decent insight into the differences between the PGA Tour and LIV Golf. Further to this, there is a breakdown into the position of some of the sports leading names from either tour, looking their popular appeal and own commercial dealings.

Reasons to Buy

• Golf is currently undergoing a massive evolutionary change and this report helps highlight and understand what shape that is taking. The fallout between the PGA Tour and LIV Golf is one of the biggest news stories over the past twelve months and this report analyses the two in detail.