Business of the Ligue 1 2023-24 - Property Profile, Sponsorship and Media Landscape

Business of the Ligue 1 2023-24 - Property Profile, Sponsorship and Media Landscape

Summary

GlobalData explores one of the biggest and most commercial soccer leagues in the world ahead of the start of the 2023-24 season. The topflight French soccer league, Ligue 1 houses some of the biggest and oldest soccer teams on the planet and this report takes a closer look at the commercial dealings that make up the bulk of commercial revenue for these clubs and these league in which they compete.

PSG remain the most dominant force in French soccer, as they successfully continue to translate on-field success into commercial success too. Adidas and PUMA are the two most prominent kit supplier brands in the market this year but Nike remain the biggest spenders, thanks to their mammoth deal with PSG. The league as a whole welcomes five new front-of-shirt partners this season, with Olympique Marseille and AS Monaco two of the largest clubs to make such a change this season.

Key Highlights

An overview of the position of the sport in 2023, looking at how the league looks, with strong comparisons to the changes from last season. A look at the main commercial streams, including sponsorship, media and ticket sales. The sheer depth of the sponsorship insight is unparalleled, offering a breakdown from league, team and player perspectives.

Scope

• The main context of this report is to illustrate the key developments in the French topflight offering bespoke insight as to how its commercial appeal is continuing to grow. It takes a look at the main commercial revenue opportunities for the league and its clubs, including media rights and main sponsorship deals. Further to this, the report also takes a closer look at the social media appeal, ticket revenue potential, player sponsorship value and comparisons to how the league competition has evolved in recent years.

Reasons to Buy

• Ligue 1 is one of the most commercial soccer leagues in the world and houses some of the best players on the planet. Though PSG has dominated the on-field and off-field success in French soccer, it is important to look at the league as a whole to getter a full understanding of the most popular league of the most popular sport in France.