The Business of Ligue 1 2024/25

The Business of Ligue 1 2024/25

Summary

A complete overview of the commercial landscape of the 2024/25 Ligue 1 season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

New domestic media rights deals agreed for 2024-29. - DAZN’s domestic media rights deal with Ligue 1 covers the 2024/25 to 2028/29 seasons, worth an estimated $433.02 million annually. The Qatari multinational network beIN Sports also has in place a domestic media rights agreement with the league until the end of the 2028/29 season. Their agreement with Ligue 1 is worth in total $541.27 million across the five-year period of the contract. In Canada and the United States, beIN Sports have the media rights to air not only Ligue 1 matches but also Ligue 2 and Trophée des Champions games. Across 2024/25 the league is expected to generate an estimated $55.87 million annually from sponsorship deals. - Ligue 1’s top sponsorship deal in terms of annual value is its three-year title sponsorship deal with McDonald’s, worth $97.85 million across the length of the contract. The gambling firm BetClic has the second most annually lucrative agreement in place with the league. The one-year renewal partnership is worth $6.25 million, which allows BetClic to continue to serve as the league’s official gambling platform. The smallest annual partnership for the 2024/25 Ligue 1 season is Point P’s one-year renewal deal, worth $3 million annually.

There are 349 active sponsorship deals between the league’s 18 teams and their partners. - The total annual value of the sponsorship deals that have been agreed by Ligue 1 teams is $578.89 million. GlobalData estimates that Paris Saint-Germain (PSG) will receive the most from sponsors across the 2024/25 season. Le Havre AC and Angers SCO are expecting the smallest income from sponsorship partners according to GlobalData. The clothing & accessories sector is the most prominent with 36 deals across Ligue 1 teams.

Key Highlights

• A detailed overview of the commercial landscape from the league’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into the professional French soccer league. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of a highly lucrative sports league.
• The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.