The Business of LaLiga 2024/25

The Business of LaLiga 2024/25

Summary

An analysis of the LaLiga 2024/25, including a look at the competitions sponsorship, attendances and tickets, media landscape, social media following, and team sponsorship analysis.

The estimated annual domestic media revenue for the 2024/25 LaLiga is $1.12 billion. Movistar and DAZN’s have an agreement to broadcast LaLiga Spain and Andorra. ESPN, the pay-TV broadcaster, have acquired the rights in North America to Spanish soccer’s LaLiga. The eight-year deal, which covers the 2021-22 to 2028-29 period, follows the termination of an existing deal with BeIN Sports. In the summer of 2024, Netflix released a series on Netflix which followed all 20 clubs over the course of the 2023/24 season, with the aim of boasting the leagues global popularity.

The 2024/25 LaLiga is estimated to generate $117.47 million in sponsorship revenue. The LaLiga's largest sponsorship deal in terns of annual value for the 2024/25 season is the league's title sponsorship with EA Sports. The LaLiga's longest active partner is Microsoft, who have been in partnership with the league since 2016. Given that Spanish is the second-most spoken language in the US, it is not surprising that an abundance of biggest brands from this market are present. The league's largest partnership with an American-based brand is EA Sports title sponsorship deal.

Barcelona have the largest sponsorship portfolio in terms of annual value, worth an estimated $381.54 million annually. Real Sociedad have the largest volume of partnerships across the 20 LaLiga teams for the 2024/25 season, with 83 deals. The financial services industry has the largest volume of sponsorship deals across the LaLiga teams' sponsorship portfolios with 58 deals. In terms of the largest spending sectors, the clothing and accessories sector ranks top; given the links to the kit supplier market, where some of the biggest sponsorship deals are signed around the world, it comes as little surprise that the clothing and accessories sector is the largest spending.

Scope

• This report provides an overview of the league including a sponsorship portfolio, media landscape, attendance and ticketing, social media following and team sponsorship analysis. An analysis of LaLiga 2024/25 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, team profiles as well as LaLiga's social media breakdown.

Reasons to Buy

• For those wanting an in-depth analysis of LaLiga 2024/25, in the sense of both business and popularity.