The Business of Formula E 2024-25
Summary
The Business of Formula E 2024-25 report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the motor racing series which sought to highlight electric technology innovation. The report explores the biggest rights linked to the competition and its 11 participating teams. Specifically, it looks at the main media and sponsorship rights for the series, as well as a breakdown of all sponsorship portfolios for the competing teams. The report also looks at the social media followings of these teams and the potential ticket revenue on offer across the season.
The series aims to balance free-to-air and pay-tv media rights globally, as it continues to look to build fanbase. Formula E has 13 active sponsorship deals this season which equates to $72.2 million in revenue. Sponsorship appeal for the individual teams remains limited, with teams averaging just over seven deals.
Key Highlights
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook