The Business of Formula E 2023-24

The Business of Formula E 2023-24

Summary

GlobalData explores the commercial landscape of Formula E, the premier single-seater racing competition for electric cars . The competition continues to grow since its inaugural 2014-15 season and is looking to enhance its popular appeal around the world, to bridge the gap between itself and the other leading motor sports competitions. The report takes a closer look at these commercial areas where the series has been able to capitalise on generating its main sources of revenue.

The series continues to operate a mixed global media rights strategy, agreeing both free-to-air and pay-tv deals in different geographical markets. The competition retains a strong centralized sponsorship inventory boosted by its main title sponsorship deal. Formula E enjoyed only a small online growth but remains a long way off other leading motorsports competitions.

A clear and in-depth look at the key commercial entities linked to the competition and teams themselves. Key breakdowns made throughout each section of the report offers key understanding and analysis of the sports ecosystem.

Scope

The report is has been produced to offer expert insight and analysis around a fast growing global sport, with a particular focus on the sponsorship and media revenue generated for the 2023-24 season. The report also offers some team analysis, by breaking down the main commercial deals around each of the 11 competing teams from a sponsorship perspective. The report offers a comprehensive overview of the league which is well regarded as one of the cleanest motor sport competitions taking place around the world today.

Reasons to Buy

The report provides an in-depth look at a popular global sports competitions, where large money can be seen exchanging hands across its biggest sponsorship and media deals. It offers a strong understanding of the current market, highlights key trends and insights which are crucial to understand moving forward in the space.