Business of the FIFA World Cup 2022 - Property Profile, Sponsorship and Media Landscape

Business of the FIFA World Cup 2022 - Property Profile, Sponsorship and Media Landscape

Summary

A complete overview of the commercial landscape of the 2022 FIFA World Cup. The report looks deeper into the broadcasting set up of the event, all sponsorship deals linked to tournament, highlights the kit supplier market and takes a closer look at some of the biggest athletes set to feature in the competition.

Overall sponsorship of the tournament is valued at a combined $1.708 billion over the course of the current four0year World Cup rights cycle. Potential ticket revenue across all games could bring in an estimated $360.26 million this winter. Nike will again be the most visible kit supplier brand, with 13 deals to its name.

Key Highlights

An insightful overview into the controversies which have plague the tournament since Qatar was announced as hosts in 2010. Content looking at attendances and ticket revenue in 2022 as well as in previous World Cups. Up to date social media information to understand the popularity of teams and players set to feature. Broadcasting list of major networks showing the event, whilst comparing the landscape to that seen at previous editions of the competition. Overview of the tournament and team/federation sponsorship landscape. A closer look at the commercial value of ten of the biggest athletes which could feature in Qatar.

Scope

• The report takes an in-depth look at the different tournament sponsors, offering an understanding as to where the money is coming from. Further to this, it looks to explore how the 32 competing federations all fare when it comes to sponsorship revenue. It looks to offer key insights into the most anticipated sporting event of 2022, a competition which has been marred in controversy during its built up.

• The report offers a detailed understanding of the commercial market, complete with quality insights into the business operations of 32 competing World Cup teams, as well as the sponsorship outlook of the tournament more generally. The report covers all the major commercial concerns surrounding the tournament and illustrates some of the major problems which have been seen in the tournament build up.