Business of Esports 2023 - Property Profile, Sponsorship and Media Landscape

Business of Esports 2023 - Property Profile, Sponsorship and Media Landscape

Summary

GlobalData explores the commercial landscape of the competitive world of online gaming, taking a deeper look at the sport at the top level and going deeper into specific games, tournaments, teams and players to provide a deep understanding of the sports ecosystem. Esports has burst into mainstream popularity over the past few years and that popularity is not wavering, with the global interest set to continue to grow even more in the next decade.

The biggest global markets in regard to popularity and overall growth would be the national markets within Southeast Asia and the Middle East. Mobile gaming is at the heart of the continues growth in smaller global markets, offering a cheaper means for gamers to get involved and follow competitive esports. Betting brands continue to push their presence in the esports sponsorship, eager to advertise their offerings to the youthful sports demographic.

Key Highlights

A clear and in-depth look at the key commercial entities linked to the teams, publishers, athletes and tournaments themselves, including social media, viewing figures, and key sponsorship deals. Key breakdowns made throughout each section of the report which offers key understanding and analysis of the entire ecosystem, with a breakdown of the current standing of esports in different global markets.

Scope

• The report is has been produced to offer expert insight and analysis around one of the more unique global sports, which continues to hold a different commercial appeal. There is a worldwide interest esports, with access growing through better technology and accessibility, and this is being seen at all levels of gaming. It is now established within the mainstream media, with athletes and teams gaining large followings and building a real commercial presence. It explores how the esports ecosystem currently runs, highlighting key trends, as well as looking at how it monetizes things like sponsorship and media rights.

• The report provides an in-depth look at one of the fastest growing sports in terms of popularity which brands are keen to associate themselves with. It offers a strong understanding of the current market, highlights key trends and insights which are crucial to understand moving forward in the space.