Business of the Campeonato Brasileiro Série A 2023 - Property Profile, Sponsorship and Media Landscape

Business of the Campeonato Brasileiro Série A 2023 - Property Profile, Sponsorship and Media Landscape

Summary

A complete overview of the commercial landscape of the 2023 Campeonato Brasileiro Série A season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

Brazilian network Globo TV currently has all media rights to broadcast Campeonato Brasileiro Série A matches in Brazil. Globo TV are the only network providing the Brazilian public with free-to-air access to these games. Alongside the one-three games offered as free-to-view per week, Globo also showcases two matches a week and three final round matches on their pay-TV channel SporTV. All of the ten games in a week are available on pay-per-view on another of Globo’s channels, Premiere. The average price of an annual Campeonato Brasileiro Série A sponsorship deal for the current season is $4,845,000.

The league has four deals in place that GlobalData estimates to be each worth over $4 million annually: with Brahma, Binance, Galera.bet and Assaí Atacadista. The most recent deal the Campeonato Brasileiro Série A has agreed is with the wholesale company Assaí Atacadista, a one-year renewal of their title sponsorship worth $10,190,000 annually. The most common length of deal that brands have agreed with the Campeonato Brasileiro Série A is three years.

GlobalData estimates that Flamengo will receive the most from sponsors across the 2023 season. Cuiabá Esporte Clube and Goiás Esporte Club are estimated to receive the smallest income from sponsorship partners according to GlobalData. The financial services sector is the most prominent with 33 deals across the Campeonato Brasileiro Série A teams. Flamengo have the largest annual deal in place of all the teams in the competition. The club’s kit supplier sponsorship deal with adidas is worth $12.21 million annually.

A detailed overview of the commercial landscape from the Campeonato Brasileiro Série A’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Scope

• The report looks to offer a detailed insight into Brazil's premier football division. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Reasons to Buy

• The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.