The Business of the Bundesliga 2024-25

The Business of the Bundesliga 2024-25

Summary

The Business of the Bundesliga report is part of the GlobalData's 'Business of' series of sport competition profiles. The report explores the commercial landscape of the topflight soccer league in Germany. The report takes a look at the main commercial landscape of the competition, highlighting the main media and sponsorship rights. It also goes into detail on the competition and its team popularity on social media and highlights other revenue streams such as ticket revenue.

Key Highlights

• A comprehensive overview of the entire league landscape from both sponsorship and media rights revenue perspectives. It identifies all major partners across the league as well as detailing the main club sponsors - at kit, front-of-shirt and sleeve level. It tables the popularity of teams through social media and offers an insight into how much revenue can be raised through ticket sales this season.

Scope

• The main aims of this report is to highlight all the main commercial areas of the German Bundesliga. Included are estimated values for both the sponsorship and media rights revenue across the league. It also differentiates the sponsorship landscape at a team level, to understand which brands are sponsoring and where.

Reasons to Buy

• The Bundesliga is considered one of the best soccer leagues in the world and includes many of the biggest teams and players in the sport.
• The report offers a good insight into the commercial power of one of the 'big five' European soccer leagues. Strong level of detail found within the report which takes a closer look at the commercial position of its 18 teams.