Bulgaria Beer and Cider Market Insights 2024

Bulgaria Beer and Cider Market Insights 2024

Summary

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.Key insights and drivers behind the beer and cider market performance

Scope

• Bulgaria’s real GDP growth fell from 3.4% in 2022 to 1.8% in 2023, mainly due to a decrease in exports1. The country’s annual inflation rate stood at 8.6%. High inflation and slow economic growth created a challenging environment for the beer & cider market, and as a result, volume sales fell by 3.3% annually.
• On-premise sales experienced volume growth of 4.6% in 2023, driven by an increase in tourist visits to venues such as bars, pubs, and clubs. Beer sales rose by 4.7%, while cider registered growth of 1.3%.
• The pandemic had a profound effect on the adoption of ecommerce, leading to a substantial increase in sales. This momentum continued into 2023.
• The very low-alcohol (>0.0%<=0.5%) strength band recorded growth in 2023.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Bulgarian beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
• Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.