Brazil Spirits - Market Assessment and Forecasts to 2028

Brazil Spirits - Market Assessment and Forecasts to 2028

Summary

The Brazilian spirits sector is expected to grow from BRL86.9 billion ($17.4 billion) in 2023 to BRL201.4 billion ($40.1 billion) in 2028 , growing at a CAGR of 18.3%. In volume terms, the sector is expected to grow from 956.6 million liters in 2023 to 1,184.3 million liters in 2028, registering a CAGR of 4.4%. Specialty spirits is the largest category in both value and volume terms, the liqueurs and the flavored alcoholic beverages categories is forecast to register the fastest value and volume growth, respectively, during 2023-28. Companhia Muller De Bebidas, Diageo plc and Engarrafamento Pitu Ltda. are the top three companies in Brazil spirit sector.

Key Highlights

• Per capita consumption of spirits in Brazil was higher than regional level, but lower than the global level in 2023.
• The per capita consumption of specialty spirits was higher in Brazil than other spirit categories in 2023
• Food & drinks specialists was the leading distribution channel in the Brazilian spirits sector, with a value share of 33.9% in 2023
• Companhia Muller De Bebidas accounted for a value share of 10.8% in 2023

Scope

• Alcohol consumption is one of the first focal points for changed behavior when consumers seek to pursue healthier lifestyles.
• Half of drinkers globally state they are often or always influenced in their product choice by how an alcoholic beverage impacts their health and wellbeing.
• More than two thirds of alcohol consumers find products that have been fortified with added nutrients to be somewhat or very appealing.

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.