Brazil Media Landscape

Brazil Media Landscape

Summary

The Brazil Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Brazil today, with top-level data and detailed forecasts of key indicators up to 2028. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• By the end of 2023, there were an estimated 10.1 million pay-TV accounts in Brazil, a decrease of 1.4 million from 2022. IPTV is the only pay-TV service delivery platform in Brazil that will grow in terms of subscriptions over the forecast period.
• Brazil had an estimated 43.0 million subscription video-on-demand (SVOD) accounts at the end of 2023, an increase of 5.1 million or 13.5% from 2022. Since the Covid-19 pandemic, SVOD subscriptions have continued to grow strongly in Brazil, supported by streaming services producing more local and regional content and the ongoing fixed broadband network expansion by telecommunication operators, leading to increased broadband adoption.
• Total mobile subscriptions in Brazil reached 256.3 million in 2023. Over the next five years, total mobile subscriptions will grow at a CAGR of 3.6% with mobile network operators (MNOs) adding a combined 49.4 million subscriptions and bringing the country’s total mobile subscriptions to 305.7 million in 2028.
• Total fixed broadband lines will increase from 46.0 million in 2023 to 66.2 million by 2028, driven by the expansion of broadband coverage across Brazil.

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Brazilian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Brazil's pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.