BobaBam - Success Case Study
Summary
Success Case Study: BobaBam focuses on how the brand managed to successfully identify growing trends among consumers of non-alcoholic drinks such as the increasing need for new, unique products outside of consumers’ usual routine.
BobaBam managed to find a niche in the market in non-alcoholic beverages sector. Its unique business model allows for recreating the ‘tea-shop experience’ at home. At home-consumption kit offers a bubble tea which is 4x cheaper than at the boba tea shop.
Scope
- The brand successfully recreated a shop-quality product designated for an at-home-consumption.
- BobaBam used social media to share tutorials on how to prepare its boba tea at home which expanded its consumer base.
- Finding a niche in the market allowed the company for a rapid growth in popularity, despite releasing its first products during lockdown.
- Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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